“Personal data” means any information relating to an identified or identifiable natural person.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data.

Contact

Contact
us if you wish. The contact details of the person responsible for data processing can be found in our imprint.

Customer’s unsolicited contact by e-mail
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, text of the message) to the extent that you have made it available. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use. 

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business via WhatsApp, we use the WhatsApp Business version from WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA). 
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, if provided, your name and other data to the extent provided by you. For the service, we use a mobile device whose address book only stores data from users who have contacted us via WhatsApp. Personal data will not be passed on to WhatsApp without you having already given your consent to WhatsApp.
Your data will be transmitted by WhatsApp to the Meta Platforms Inc. server in the USA.
There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 lit. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
You can find more information on the terms of use and data protection when using WhatsApp at  https://www.whatsapp.com/legal/#terms-of-service  and  https://www.whatsapp.com/legal/#privacy-policy . 

Customer Account Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

Your data may be transmitted to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, such as for transmissions to the USA, the data transmissions are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data.

reviews        advertising      

Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments and displaying comments. By submitting the comment, you agree to the processing of the transmitted data. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provide will be published.

Buyer seal customer rating 
We use the buyer seal customer rating tool from Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on ​​our website. After your order, we would like to ask you to rate and comment on your purchase from us.
For this purpose, we will write to you by e-mail, whereby we use the technical system of the provider of the buyer’s seal evaluation tool as part of order processing.
Your data will be processed either with your consent or on the basis of our legitimate interest.
The processing takes place on the basis of Art. 6 Para.1 lit. a DSGVO with your consent, provided that you have expressly consented to receiving the evaluation request. You can revoke your consent at any time by using the corresponding link in the e-mail without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your e-mail address will then be removed from the mailing list.
Processing without express consent takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from the legitimate interest in truthful, verified evaluations of our services in the context of direct advertising. For this purpose, we send an electronic request for a review of our own goods or services that you have already purchased from us. It will be sent to the e-mail address that we received from you as part of the sale of goods or services. The sending of the review request is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the dedicated link in the review prompt. There are no costs for this other than the transmission costs according to the basic tariffs.
The personal data stored in this context in the technical system of the buyer seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of your personal data for sending postal advertising
We use your personal data (name, address) that we have received as part of the sale of goods or services to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded.
The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list. 

Your data will be passed on to a service provider for e-mail marketing as part of order processing. A transfer to other third parties does not take place.

Use of the e-mail address for sending direct advertising
We use your e-mail address, which we received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to ours that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is required for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint.  You can also use the link provided for this purpose in the promotional e-mail. There are no costs for this other than the transmission costs according to the basic tariffs.

Payment service provider credit report      

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. 

Use of personal data when selecting Klarna payment options
In order to be able to offer you Klarna’s payment options, we will transmit personal data, such as contact data and order data, to Klarna. In this way, Klarna can assess whether you can use the payment options offered via Klarna and adapt the payment options to your needs. General information about Klarna is available at:  https://www.klarna.com/de/ . Your personal information will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in.

cookies

Use of Complianz GDPR Cookie Consent
We use the Complianz GDPR Cookie Consent plugin from Complianz BV (Atoomweg 6B 9743 AK Groningen, The Netherlands; “Complianz”) on our website.
The plug-in enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of withdrawal for consent that has already been given. Data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thus complying with legal obligations. Cookies can be used. The following information, among others, can be collected and transmitted to Complianz: clearly assignable ID, consent status. This data will not be passed on to other third parties.
The data is processed to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.

analysis      

Use of Google Analytics
We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The following information, among other things, can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you found our website). visited the website), location data, purchase activities.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:  https://policies.google.com/privacy/frameworks  and  https://business.safety.google/adsprocessorterms/. Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:  https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
You can find more information on the terms of use and data protection at  https://www.google.com/analytics/terms/de.html  or at  https://www.google.de/intl/de/policies/  and at  https:/ /policies.google.com/technologies/cookies?hl=de .

Plugins and Miscellaneous

Use of Cloudflare
We use the Content Delivery Network Cloudflare CDN from Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”) on our website. This is a nationwide network of servers in various data centers to which our web server connects and via which certain content on our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly.
Among other things, the following information can be collected: IP address, system configuration information, information about the traffic to and from customer websites (so-called server log files). 
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:  https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection /standard-contractual-clauses-scc_en .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR.
You can find more information on data protection when using Cloudflare at  https://www.cloudflare.com/de-de/privacypolicy/ . 

Data subject rights and storage period

Duration of storage
Once the contract has been completed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the
data subject If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint, among other things, with the supervisory authority responsible for us, which you can reach under the following contact details:

Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstr. 219
Visitor entrance: Puttkamerstr. 16 – 18 (5th floor)
10969 Berlin
Tel.: +49 30 138890
Fax: +49 30 2155050
Email: mailbox@datenschutz-berlin.de

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.

last update: 03/10/2022